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5 hours ago

Another culinary bit-o-trivia for breakfast!
Eggo waffles were invented in San Jose, California, by Frank Dorsa, who developed a process by which waffles could be cooked, frozen, and packaged for consumers. In 1953, Dorsa, along with younger brothers, introduced their frozen waffles as "Froffles" (a combination of "frozen" and "waffles" ). Because of the egg flavor, customers began calling them "Eggos". Eventually the name became synonymous with the product and, in 1955, the Dorsa brothers officially changed the name to "Eggo". Kellogg's acquired Eggo in 1970 and groomed the brand with clever catchphrase “Leggo my Eggo”.

"'L'eggo my Eggo'" is the famous catchphrase for Eggo frozen waffles, created by the Leo Burnett advertising agency in 1972

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